This summer the wonderful pro bono campaign by Kitchen Soho introduced us Amputee Lionesses to the world. It began back in May when Ed Chilcott, creative founder of the advertising agency made it his mission to get us amputee lionesses to the World Cup in Colombia this November. We need to raise £50,000 to cover the costs of getting to the tournament and with no FA support, no financial backing and no official sponsors, Ed realised we were going to need all the help we could get. He brought on board the amazing filmmaker Deane Thrussell, and together they produced this wonderful campaign film:
Filming took place at our home ground at Reaseheath College. It was a truly magical day with the sun setting on the final shot of the evening:
The campaign launched when I was on holiday, but three of the team went on the This Morning sofa to discuss the campaign. This was arranged, again totally pro bono, by the wonderful PR guru Nick Ede from East of Eden agency.

With the help of Limited Space Media, posters of our campaign were visible up and down the country on massive billboards. I had so much fun tracking them down and posing next to them for scale.
In particular the massive billboards on both the Northbound and Southbound sections of the M5 were pretty impressive!
We were also front page of The Daily Express, with a double page spread detailing everything about us and our campaign, again all thanks to Nick and his team at East of Eden.
Again I had a fun time popping to my local newsagents to pick up a copy:
Our advert has been shown on Sky Sports News, and in between coverage of the Paralympics:
The full film has even been shown up and down the country in cinemas before feature films:
We’ve even had massive adverts in all of the big newspapers:
However we are still a massive way off our target and I have started to worry that we won’t be able to go to the World Cup. I have lost so much in my life already and I don’t want to lose this chance. I just don’t understand how we can have a campaign with so much reach and so much pro bono support, yet we still haven’t managed to get the attention of any big brands or big sponsors. Is it time to get angry, or just stay deflated and let down? Should I accept the fact that brands don’t care? That companies don’t care? That the FA doesn’t care? What a blow for me and my team. Hey ho, we will all keep pushing and hope for a last-minute miracle. If that miracle is you, or anyone you know, please share the link, or donate here.